Syllabus of COMMUNICATION SKILLS

HS105: COMMUNICATION SKILLS

B. Pharm. I Year I Sem

Scope: This course will prepare the young pharmacy student to interact effectively with doctors,
nurses, dentists, physiotherapists and other health workers. At the end of this course the student will
get the soft skills set to work cohesively with the team as a team player and will add value to the
pharmaceutical business.
Course Objectives: Upon completion of the course the student shall be able to
 Understand the behavioral needs for a Pharmacist to function effectively in the areas of
pharmaceutical operation
 Communicate effectively (Verbal and Non Verbal)
 Effectively manage the team as a team player
 Develop interview skills
 Develop Leadership qualities and essentials

UNIT – I 
Communication Skills: Introduction, Definition, The Importance of Communication, The
Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback,
Context
Barriers to communication: Physiological Barriers, Physical Barriers, Cultural Barriers, Language
Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers
Perspectives in Communication: Introduction, Visual Perception, Language, Other factors affecting
our perspective - Past Experiences, Prejudices, Feelings, Environment
 
UNIT – II 
Elements of Communication: Introduction, Face to Face Communication - Tone of Voice, Body
Language (Non-verbal communication), Verbal Communication, Physical Communication
Communication Styles: Introduction, The Communication Styles Matrix with example for each -
Direct Communication Style, Spirited Communication Style, Systematic Communication Style,
Considerate Communication Style

UNIT – III 
Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active Listener,
Listening in Difficult Situations
Effective Written Communication: Introduction, When and When Not to Use Written
Communication - Complexity of the Topic, Amount of Discussion’ Required, Shades of
Meaning, Formal Communication
Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of
the Message

UNIT – IV 
Interview Skills: Purpose of an interview, Do’s and Dont’s of an interview
Giving Presentations: Dealing with Fears, Planning your Presentation, Structuring Your
Presentation, Delivering Your Presentation, Techniques of Delivery

UNIT – V 
Group Discussion: Introduction, Communication skills in group discussion, Do’s and Dont’s of group
discussion

Recommended Books: (Latest Edition)

1. Basic communication skills for Technology, Andreja. J. Ruther Ford, 2nd Edition, Pearson
Education, 2011
2. Communication skills, Sanjay Kumar, Pushpalata, 1st Edition, Oxford Press, 2011
3. Organizational Behaviour, Stephen .P. Robbins, 1st Edition, Pearson, 2013
4. Brilliant- Communication skills, Gill Hasson, 1st Edition, Pearson Life, 2011
5. The Ace of Soft Skills: Attitude, Communication and Etiquette for success, Gopala Swamy
Ramesh, 5th Edition, Pearson, 2013
6. Developing your influencing skills, Deborah Dalley, Lois Burton, Margaret, Green hall, 1st
Edition Universe of Learning LTD, 2010
7. Communication skills for professionals, Konarnira, 2nd Edition, New arrivals – PHI, 2011
8. Personality development and soft skills, Barun K Mitra, 1st Edition, Oxford Press, 2011
9. Soft skill for everyone, Butter Field, 1st Edition, Cengage Learning India pvt. ltd, 2011
10. Soft skills and professional communication, Francis Peters SJ, 1st Edition, McGraw Hill
Education, 2011
11. Effective communication, John Adair, 4th Edition, Pan Mac Millan, 2009
12. Bringing out the best in people, Aubrey Daniels, 2nd Edition, McGraw Hill, 1999